There’s a lot of focus on how fast fashion brands and chain stores like H&M and Zara have changed the landscape possibly forever, and how they have impacted smaller brands and stores....
There’s a lot of focus on how fast fashion brands and chain stores like H&M and Zara have changed the landscape possibly forever, and how they have impacted smaller brands and stores. But there is something to be said about entrepreneurs who have worked their way through the fashion and retail industry and found ways to make their small businesses thrive, and even see them grow exponentially in ways many would never have thought possible. It says more about the hustle of the person behind the business than it does just the brand itself, and for Johanna Zlenko and The Closet Trading Co., this couldn’t be more true.
Johanna began running the luxury consignment store while she was just a freshman at University of California Santa Barbara as a side hustle, but little did she know that hustle would become her full time focus. Fourteen years later, she has opened four more Southern California locations, including Santa Monica, and is now beginning to expand nationally. Founded in 2003, The Closet Trading Company is Southern California’s premier resale and consignment destination offering a carefully curated collection of popular contemporary brands and designers.
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